In EMS, strong customer relationships are as critical as strong operations.

Meet Michaela Yasin, an expert member in the adCura Community. She holds deep expertise in CRM with over 25 years of experience in international marketing and sales, shaping customer strategies and driving growth across aerospace, manufacturing, and EMS. She brings insight into how global EMS organizations can stay strategically aligned while adapting to shifting expectations, fragmented decision chains, and layered distribution models.

At adCura, she’s one of the voices helping EMS leaders strengthen the human side of their business strategies with practical knowledge grounded in global experience. Fluent in English and Spanish with strong French, Michaela brings a nuanced understanding of diverse markets and cultures.

Within the adCura Community, she helps EMS leaders adapt to evolving customer expectations, align global operations, and ensure that customer relationships remain a source of long-term value and competitive advantage.

We’re proud to connect customers with experts like Michaela who’ve lived the reality and can guide you through it.

Warm welcome to Michaela!

-> Click here for more information and inquiries.

About adCura’s community:
adCura’s EMS expert community is a carefully selected network of international EMS professionals across supply chain, sales, business development, general management, HR, logistics, and more. These are experts who have led through complex change, scaled operations, built resilient teams, and turned uncertainty into opportunity.